The Greater Good Over Profit
We are a company that believes in good old ethical ways of operating. We are very committed to our fundamental values and will always prioritize those values over that of quick profit. People first always. And we live by that motto. Quality takes investment and time and we are happy to put in the time and effort needed to bring you exceptional products. We shy away from quick fixes, and if we cannot give you satisfactory result due to any reason, we will step back and steer clear of offering false assurances.
Heritage Revival
We consider ourselves part of a heritage revival movement. We are one of the many India origin organizations, dedicated to building prosperous and modernesque channels of commerce based on valuable and endangered heritage crafts.
Fair Trade | Fair Price
We are firm believers in staying true to the actual value of products that we bring, whether it is when procuring or when selling. We honour fair prices quoted by our artisans and we quote fair prices to our customers. Sometimes to their disbelief.
Our Core Values
Education & Awareness
India made heritage crafts and textiles are the backbone of many luxury and high end brands, yet those micro communities and crafts never receive the recognition that they deserve. It is our endeavor to bring awareness of not just the globally pervasive crafts, but of all the unique and rare crafts and materials that originate from India. Along with that comes the story of the people behind them. A very important element of restoring respect for items and maintaining sustainable practices.
Commitment to Sustainability
We prioritize the use of natural materials and organic fibers, aligning with our commitment to sustainability and better health. Our apparel and home textiles are designed to be breathable and regulate body temperature. Suitability for hot climates is our priority.
Artisan Support
We are dedicated to supporting artisans who are trying their best to preserve their cultural heritage and traditional crafts. We foster an environment where their skills are not only recognized but also celebrated, ensuring their crafts continue to thrive.
Transparency
No ambiguity. No lies of omission. No misrepresentation of one product as another. When we ask you to trust us, we honour that trust to the maximum.